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Q: What is a wrinkle?
A. Wrinkles, creases or expression lines are signs of ageing skin. They are caused by both normal ageing and premature damage which impact and weaken the underlying support structure of the skin, causing a loss in elasticity or the ability to bounce back.
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Q: What causes wrinkles?
A. Intrinsic ageing is the natural process that includes factors we cannot control. The skin’s metabolism slows, causing less collagen production and weaker elastin. The development of new skin cells slows down and turns over less frequently. We lose body fat, muscle strength and bones shrink in the facial region. The role of hormones also plays an important role.
Extrinsic ageing is influenced by external factors that we can control. Sun exposure is the main contributor to premature ageing, combined with other environmental factors such as pollution and smoking. In addition to the natural gravity, our sleeping positions and repetitive facial movements may also play a role. In addition to wrinkles, chronic sun exposure can lead to photoageing. Click here to see how you can reduce visible dark spots and reverse skin discolouration.
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Q: How can I target and get rid of lines and wrinkles in specific areas?
A. Since you can’t pick your parents, try TimeWise® Targeted-Action Line Reducer to reduce the appearance of lines and wrinkles. There are plenty of products that promise to “erase” them. Unfortunately, many of these products offer only temporary benefits that disappear the second you wash your face. Mary Kay wanted to go beyond temporary benefits to offer you more, and with TimeWise® Targeted-Action Line Reducer, we can.
TimeWise® Targeted-Action Line Reducer offers more than quick results.
This highly effective product delivers immediate visible benefits to the forehead and crow’s feet area, two places that are especially vulnerable to expression lines and wrinkles and often need extra help in fighting the signs of ageing. But TimeWise® Targeted-Action Line Reducer doesn’t stop there. With continued use over time, it also delivers lasting benefits not only to forehead and eye areas, but also to the other places on your face where lines and wrinkles have a tendency to “settle.”
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Because this is a targeted product, scientists at the Mary Kay Skin Care Laboratories looked for ingredients that would deliver visible benefits to very specific areas:
Light-reflecting microspheres act like thousands of tiny mirrors, deflecting light away from lines and wrinkles so they look softened and visually less pronounced within minutes of application.
Gliadin, a rich source of amino acids, invisibly "fills in" lines and wrinkles, firming and tightening skin without inhibiting facial expression.
Three extremely effective antioxidants - pomegranate extract and vitamin A and E are derivatives - that deliver benefits day after day by neutralizing the free radicals that can cause premature ageing of the skin, helping to strengthen skin's natural defences against negative environmental effects.
The click pen applicator enables you to deliver a precise amount of product to specific areas that need it most.
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Q: What results are typically seen with TimeWise® Targeted-Action Line Reducer?
A. Just 10 minutes after TimeWise® Targeted-Action Line Reducer was applied, a dermatologist saw that lines and wrinkles on the forehead and around the eyes appeared less noticeable:
See a difference in just 10 minutes.
These before-and-after results were seen by a leading dermatologist 10 minutes after TimeWise® Targeted-Action Line Reducer was applied.
We also wanted to know what benefits women would see after using TimeWise® Targeted-Action Line Reducer. So we conducted an in-depth consumer study to find out, and here’s what they said: within minutes of application 66% said that lines looked smoother and softer, 62% agreed that their skin felt tighter, 60% said that their skin looked firmer, and 61% said that their skin looked relaxed, giving them a more youthful look. This group of women also told us that the formula, which is suitable for all skin types and skin tones, was lightweight, felt silky to the touch, and dried quickly so that they were able to apply their foundation effortlessly.
*Based on a clinical study
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Q: How and where should I apply TimeWise® Targeted-Action Line Reducer?
A: The secret is in the application. Twist base of pen two or three clicks to release the product into the applicator. Apply formula directly to cleansed and moisturised skin, and then gently pat with your finger to ensure that product completely fills in each line. Over-patting or blending can reduce product effectiveness. Applying after moisturiser ensures the smoothest surface for makeup application. As with all Mary Kay® skin care, the TimeWise® Targeted-Action Line Reducer was specifically formulated to work beautifully with Mary Kay® concealers and foundations to create a more flawless, youthful look.
Other application tips and tricks: Before the first use, the pen must be primed. To do so, twist the base of the pen until a small amount of product is visible on the pen tip. After the first time you use this product, you’ll become much more proficient at dispensing the exact amount needed to treat each area. TimeWise® Targeted-Action Line Reducer should become invisible within seconds of patting it gently into place. If the treated areas develop a “powdery” finish, you’ve used too much.
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Q: What else can I do to reduce wrinkles and fight the signs of ageing?
A: Since we cannot prevent natural ageing, it’s important to focus on the factors where you can make a difference. First, practice a sun-safe lifestyle, by avoiding deliberate tanning (including artificial booths), wear protective clothing and use a product with a sunscreen year round. Click here to learn more about sun safety.
In addition, it’s important to maintain the health of your skin. This includes using a scientifically-based, anti-ageing skin care program, like the Miracle Set, designed to improve the overall appearance of the skin. The Miracle Set contains four products that focus on gentle exfoliation to slough off the outer dead skin cells, delivery of anti-fighting ingredients to help aid with the body’s natural collagen production, and the use of a powerful moisturiser to hydrate the skin. Click here to learn how Mary Kay can help you get the younger-looking skin you want.
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Q: What is the order of application for TimeWise® Targeted-Action Line Reducer?
A: Click here to view the Order of Application chart.
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